FROM A BASEMENT IN JERSEY TO THE NEW ERA OF THE HOBBY

We're collectors first. The business came later, built around one feeling: the rip.

It started in 2022 with two brothers, an idea, and their parents' basement in New Jersey: bring real entertainment and community into sports card collecting, without losing sight of what makes the hobby matter. We pulled in our hometown friends and college crew to help live stream breaks around the clock. That basement crew became our founding team.

We turned a simple idea into one of the fastest growing live shopping companies in the country, built on community first: the best product, delivered by streamers who know the hobby inside and out. Two channels on Whatnot our first year, then Fanatics Live. By 2024 we were selling over 100,000 orders a month.

2025 brought major activations and our Pokemon channel launch. 2026 raised the stakes further: TikTok Shop, and the unveiling of SwishX, our new way to break and collect digitally.

Today we run ten channels across every major platform, more than 40 streamers deep, live around the clock for a community over a million strong. We've grown from 5 people to 100, out of that basement and into our HQ in the heart of NYC.

This is Swish Breaks. The hobby's future is live, and we're just getting warmed up. Let's rip.